
Conceptual/Personal
Spec Work
Hijacking Piracy
Streaming Service. Guerilla.
What if we can beat illegal streamers at their own game and turn them into subscribers?
Stroke Voice Alert
Health Tech. New Feature.
What if every voice note can become a lifesaver by detecting the early signs of stroke?
L18ERTY DEPOSIT
Bank. Long-term Activation.
What if a fixed deposit can deter child marriage by turning daughters into valuable assets?

Quitters' Mint
Anti-Smoking. New Peoduct.
What if an after-meal mint can help quitters quit better by making cigarettes taste like sh*t?

Wendy MIA
Fast Food. Stunt.
What if removing a person from an iconic logo can drive actions to close the gender pay gap?

Sun Towel
Sun Protection. Guerilla.
What if a refreshing towel can help overcome beachgoers' laziness to apply sunscreen?

SENDHELP
Delivery platform. New Feature.
What if a subtle and discreet promo code can save an abused victim's life?

Life-saving Crate
Animal Support Groups. Product Innovation.
What if a little tweak to a pet crate can greatly improve the survivability of pets in disasters?

SafeRoute
Tech. New Feature.
What if instead of the fastest route, this map provides you with safest route?
