Design. Develop. Defend.
The brand film:
Shifting the perception of Defence Science & Technology sector.
The DS&T sector is often perceived as being boring, rigid or simply lesser than private tech companies—largely due to the secretive nature of their work.
To tackle this misperception, the 3 biggest local defence tech agencies came together for an integrated campaign to debunk the misperception by showcasing what the Defence Tech sector actually does.
The campaign kick started with a brand film before being joined by the digital ads, socials content (paid and organic) and OOH efforts.
Key visuals:
Outdoor
The campaign was rolled out on various outdoor medium which includes buses, MRT trains and platforms as well as ClearChannel 6-sheet posters.
Socials
To ensure the sustenance of the campaign, we worked with the 3 agencies—DSTA, DSO and CSIT—to roll out always-on social content.
More than just sustenance, these social content also aim to give people insights into the DS&T sector and a better understanding as to what they do.
Credits
Victor Ng Executive Creative Director
Ali Shabaz Creative Lead
Bel Ong Creative Director
Lim Wern Kee Senior Art Director
Yours Truly Art Director
Rong Yi Art Director
Wong Jun Yi Junior Art Director
Xavier Toh Copywriter
Chris Lim Junior Copywriter