What we put in the technology positively affects what you get out of it.

The campaign approach was inspired by the saying "well-begun is half done". This evolved into a brand philosophy, essentially "what we put in the technology will positively affect what people get out of it". And with that, our campaign idea was born—Incredible In, Incredible Out.

To achieve that, we showcased incredible consumer experiences made possible by 5G mobile devices, and traced the experiences back to its origins—the Dimensity 5G processor chip that's powering their smartphones.