Medtronic Innovation Centre
The proposed brand film approach:
Not just about living on, but living well
When we asked ourselves "what is the one thing Medtronic stand for?", the answer is not technology, profit margins or market dominance—it's always about the people. We exist solely to extend and improve the people's lives through healthcare.
But healthcare today isn't quite like yesterday. Healthcare today is no longer just about living on, but more importantly, living well. Healthcare today is more human-centric than ever, and together with digital disruption, the medical industry is at a critical point of its evolution.
At Medtronic, we believe in advancing human welfare with the advancement of technology. That's why our brand philosophy revolves around a simple idea—an innovation centre centred on human life and living.
Logo breakdown
1. The guardian of life and living
2. Service with heart, service for health
3. “M” for Medtronic
Brand applications:
Website—an online experience as immersive as the centre experience
The microsite serves as a centre piece for the launch and an integrated part of the Digital Medtronic Innovation Centre experience. Therefore, our proposed website is fully interactive and includes a virtual tour that makes one feel present despite being remote.