Shifting the perception of Defence Science & Technology sector.
The DS&T sector is often perceived as being boring, rigid or simply lesser than private tech companies—largely due to the secretive nature of their work.
To tackle this misperception, the 3 biggest local defence tech agencies came together for an integrated campaign to debunk the misperception by showcasing what the Defence Tech sector actually does.
The campaign kick started with a brand film before being joined by the digital ads, socials content (paid and organic) and OOH efforts.