Internal, corporate comms made personable
As we embarked on the journey of rolling these welfare initiatives, we made it very clear in the beginning that these corporate initiatives needs to be relatable and personal.
Afterall, it's our people's wellness we are talking here. Nothing turn these goodwill intentions to shit more than a cold, hard, generic approach.
Well, luckily I illustrates, and what we did—since what's more personal than a message that's hand-drawn right out of the office by that guy in the corner :).